Audiovisual consulting for production companies and fairs: strategy and content

"My project is brilliant, but it's not finding a buyer. I want it to be compelling, and to know if I'm presenting it correctly to the market I want to conquer."

“I receive projects from different territories and in several languages, and I need to analyze them creatively and strategically to make informed decisions.”

A comprehensive analysis that combines narrative evaluation with commercial strategy.

• If you're a producer: we work on a clear roadmap to present your project and maximize its sales prospects.
• If you're a buyer/commissioner: I provide you with a professional analysis (in English or Spanish) that accelerates and clarifies your decision-making.

• Professional project coverage
• Analysis of the script's narrative structure and commercial potential
• Narrative reinforcement (script doctoring)
• Optimized marketing materials
• Packaging recommendations
• Direct analysis in English for international projects (especially useful in co-productions with Spain and Latin America)

Today's market is shrinking and more demanding than ever. Only well-positioned projects achieve appropriate packaging, financing, distribution, and audience connection.

"I don't have the budget for personalized consulting, but I need my project to meet the standards so that studios and platforms will read it with interest."

Practical tools and training in quick, easy-to-use instructions. With these crash courses and templates, you'll learn to think like an executive: what they're really looking for when reading a script, how they evaluate a pitch deck, and what details make the difference between a project that's dismissed and one that generates interest. These are straightforward, ready-to-use tools that allow you to present your project in the executive's language.

There's an art to presenting a project, and it can be learned if you know how you're evaluated: What development executives look for in a script and pitch deck (and how to adapt to it).

A winning pitch starts long before you even enter the room: Elevator Pitch Checklist.

You don't need a huge structure behind you to go to market, just the right tools: From Script to Market: A Survival Kit for Independent Producers.

In a saturated market, the difference between a project that's read and one that's discarded lies primarily in how it's presented. Buyers and commissioners receive hundreds of proposals and have very little time to read: knowing how to play by their rules is what opens the door for you.

“My students leave with a lot of theory, but fewer practical tools to navigate a constantly changing global industry.”

“My professionals need to retrain to understand how the market works today and remain competitive.”

Training with programs that connect the classroom with the reality of the industry and help professionals update their tools. I teach how decisions are made in today's market—not just in theory—and address the most common blind spots of creatives, producers, and executives when presenting projects.

• Academic programs (bachelor's, master's, and executive training).
• Practical workshops for working professionals.
• Refresher courses in storytelling, strategy, and international marketing.
• Masterclasses at industry festivals and events.
• In-person and online formats, tailored to each institution or company.

The market demands hybrid profiles: creatives with a strategic mindset and executives capable of understanding the creative process. Buyers are not only looking for brilliant projects, but also ones that fit their editorial, commercial, and regional needs. Training students and professionals in this intersection increases their employability, strengthens teams, and improves international competitiveness.

I formed and led global teams at Scenic Rights (5 international offices) with +100 transactions, I have led editorial strategy at key events such as Iberseries & Platino Industria, and I directly advise producers, major studios and broadcasters.

"We need a program that positions us and generates real conversation in the industry, not just speakers repeating the same old stuff."

Strategic editorial curation with top-level speakers and agenda-setting topics. I design experiences that leave a lasting impression: inspiring panels, workshops that are applied the next day, and industry conversations that, in addition to being relevant, generate real business and position your event as a benchmark.

• Identification of relevant speakers and cutting-edge topics
• Structuring programs that generate effective networking
• Practical workshops with immediate application for attendees

Events that don't generate real business disappear from participants' agendas. In a calendar saturated with festivals and markets, only those that provide differential value and connect with the real needs of professionals stand out.

• Iberseries & Platino Industria: I designed and implemented an editorial and programming strategy that repositioned and strengthened the Platino Industria brand and EGEDA as a strategic partner in the association.
• Platino Go To AFM & Content Americas: I created high-impact training programs with broad international participation.
• Platino Awards: I designed the content for roundtables and discussions with industry speakers.
• Sports Summit Madrid: I designed and executed audiovisual panels that connected sports and entertainment with the global industry.

"We need someone who speaks the language of both writers and executives. Someone who understands what buyers are looking for in Spain, Latin America, US Hispanic, and Europe, and translates that into viable projects within a coherent slate."

Direct integration as a strategic profile with a comprehensive vision: narrative analysis, development profile, commercial profile, content strategy, and market understanding. I bring a multicultural perspective with a specific sensitivity for each territory and established relationships with the most relevant content executives in these regions.

True value isn't just in the ideas, but in connecting what you want to tell with what the market really wants to buy. Today, projects must operate financially, and that requires teams capable of navigating the creative language without losing sight of the buyers' editorial mandates or the audience's expectations.

• Directora Global de Contenidos en Scenic Rights: +100 operaciones internacionales en más de 15 países, liderando equipos en 5 oficinas.
  
• Consultoría estratégica, script doctoring, y cobertura de proyectos internacionales para Zeta Studios.
  
• Estrategia y Desarrollo de Contenidos en Buendía Estudios.