Audiovisual consulting for Film & TV, and audiovisual events.

"My project is strong, but it's not finding a buyer. I want it to be compelling, and to know if I'm presenting it correctly to the market I want to reach."

“I receive projects from different territories and languages, and I need to analyze them creatively and strategically to make informed decisions.”

A comprehensive analysis that combines narrative evaluation with commercial strategy.

• If you're a producer: we work on a clear roadmap to present and tailor your project and maximize its sales prospects.
• If you're a buyer/commissioner: I provide you with a professional analysis (in English or Spanish) that accelerates and clarifies your decision-making.

• Professional coverage
• Analysis of the script's narrative structure and commercial potential
• Narrative reinforcement (script doctoring)
• Optimized commercial materials and content strategy
• Packaging recommendations
• Direct analysis in English for international projects (especially useful in co-productions with Spain and Latin America)

The market is contracting and is more selective than ever. Only well-executed, well-presented projects stand a real chance of securing the right packaging, financing, distribution, and audience connection.

"I don't have the budget for personalized consulting, but I need my project to meet the industry standards so that studios and platforms will read it with interest."

Practical tools and training in quick, easy-to-use instructions. With these crash courses and templates, you'll learn to think like an executive; what they're really looking for when reading a script, how they evaluate a pitch deck, and what details make the difference between a project that's dismissed and one that generates interest. These are straightforward, ready-to-use tools that allow you to present your project in the executive's language.

There's an art to presenting a project, and it can be learned if you know how you're evaluated: What development executives look for in a script and pitch deck (and how to adapt to it).

A winning pitch starts long before you even enter the room: Elevator Pitch Checklist.

You don't need a huge structure behind you to be market-ready, just the right tools. From Script to Market: A Survival Kit for Independent Producers.

In a saturated market, the difference between a project that's read and one that's discarded lies primarily in how it's presented. Buyers and commissioners receive hundreds of proposals and have very little time to read. Knowing how to play by their rules is what opens the door for you.

“My students graduate with a lot of theory, but with fewer practical tools to navigate a global industry that’s constantly changing.”

“My professionals need to upskill and reskill to understand how the market works today and remain competitive.”

Training with programs that connect the classroom with the reality of the industry and help professionals update their tools. I talk about how decisions are made in today's market—not just in theory—and address the most common blind spots of creatives, producers, and executives when presenting projects.

• Academic programs (bachelor's, master's, and executive training).
• Practical workshops for working professionals.
• Refresher courses in narrative structure, and international content strategy.
• Masterclasses at industry festivals and events.
• In-person and online formats, tailored to each institution or company.

The market demands hybrid profiles: creatives with a strategic mindset and executives capable of understanding the creative process. Buyers are not only looking for brilliant projects, but also ones that fit their editorial, commercial, and regional needs. Training students and professionals in this intersection increases their employability, strengthens teams, and improves international competitiveness.

I trained and led global teams at Scenic Rights (across 5 international offices) with over 100 operations (most of them international); I have headed the editorial strategy for key industry events such as Iberseries & Platino Industria, and I directly advise major prodcos, studios, and broadcasters.

"We need a program that positions us as a key event and fosters real industry dialogue and connections—not speakers repeating the usual talking points."

Strategic editorial curation with top-tier speakers and agenda-setting topics. I design experiences that leave a mark; inspiring panels, immediately actionable workshops, and industry conversations that generate real business and position your event as a benchmark.

• Identification of relevant speakers and topics
• Structuring of programs that generate effective networking
• Practical workshops with immediate application for attendees

Events that don’t create real business fall off people’s calendars. In an oversaturated landscape of festivals and markets, only those offering real value and meeting professionals’ actual needs stand out.

• Iberseries & Platino Industria: I designed and implemented an editorial and programming strategy that repositioned and strengthened the Platino Industria brand and EGEDA as a strategic partner, , elevating the event’s overall profile and ambition.
• Platino Go To AFM & Content Americas: I created high-impact training programs with broad international participation.
• Platino Awards: I designed the content for roundtables and discussions with industry speakers.
• Sports Summit Madrid: I designed and executed audiovisual panels that connected sports and entertainment with the global industry.

"We need someone who speaks the language of both writers and executives. Someone who understands what buyers are looking for in Spain, Latin America, US Hispanic, and Europe, and translates that into viable projects within a coherent slate."

Integration into your team as a strategic profile with a holistic approach: narrative analysis, development expertise, commercial insight, content strategy, and deep market understanding. I bring a multicultural, bilingual perspective with territory-specific sensitivity and strong relationships with key content players across these regions.

Real value lies not just in the ideas, but in aligning the story you want to tell with what the market is ready to buy. Projects must make financial sense today, and that demands teams who can speak the creative language while staying firmly anchored in buyers’ editorial needs and audience expectations.

• Global Head of Content at Scenic Rights: 100+ international deals across more than 15 countries, leading teams in 5 offices, and responsible for acquiring key literary IP in the Ibero-American market.
• Strategic consulting, script doctoring, and international project coverage for Zeta Studios.
• Content Strategy & Development at Buendía Estudios.